PPC Advertising Tips for Small Businesses

PPC Advertising Tips for Small Businesses

In the offline world, it’s incredibly difficult for small businesses to compete with gigantic companies.

That’s why you hardly ever see your local hardware store running Super Bowl ads or hiring celebrity endorsers.

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How to Identify Marketing Personas

How to Identify Marketing Personas

As new clients get more familiar with the inbound marketing process, many of their initial questions tend to focus on marketing personas.

Specifically, they want to know how you identify your best buyers and prospects, and then what you do once you have the insight you need.

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3 Main Ingredients For a Lead Generating Website

3 Main Ingredients For a Lead Generating Website

Even in the case your business website exists for the sole purpose of being an online reference, or serving as an Internet version of your company brochure, you probably want it to help you generate new leads and sales opportunities.

Unfortunately, that’s not the way most websites are put together.

That’s because a lot of business owners (and more than a few marketing professionals) don’t really understand the recipe for online lead generation.

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Developing an Internet Marketing Strategy

Developing an Internet Marketing Strategy

Although most business owners would undoubtedly tell you they have a good Internet marketing strategy in place, without any hesitation, this is usually only half true. That’s because what most businesses actually have is a set of ideas or activities they want to try.

In other words, they don’t have a strategy so much as they have a to-do list.

That’s not a bad starting point, but it’s never going to help you dominate your competitors online. To really make the most of all the opportunities that exist over the Internet, you actually need to work on developing an internet marketing strategy that takes you from wherever you are now to the place you’d like to be later.

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What to Do with Website Analytics

What to Do with Website Analytics

For a lot of business owners and managers, website analytics are like foreign language recipes: helpful in theory, but not all that practical in day-to-day use.

While it’s true that a lot of web analytics can be filled with obscure terms and jargon, the reality is you can get quite a bit from them if you just take a little bit of time and know what you’re looking for.

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User Experience Should Outweigh Visual Appearance

User Experience Should Outweigh Visual Appearance

When a client comes to us for a brand-new business website design, you can bet they’ll pay a lot of close attention to the visual aspects of the site, specifically things like layout, font choice, and color schemes.

If they are particularly experienced and savvy, they may even take a close look at the details of the corresponding Internet marketing plan to ensure that potential customers will be able to find their way to the new site.

One part of a new website that typically doesn’t get the attention it should, however, is user experience.

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Using Social Media Effectively

Using Social Media Effectively

Are you doing social media marketing the wrong way?

It seems that a lot of business owners and executives are asking themselves that very question lately, as they pour more and more time into sites like Twitter and Facebook, without having any real idea of what they’re getting back in return.

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Get Your Web site to DO MORE for Your Business

Get Your Web site to DO MORE for Your Business

It may seem like a steep investment, but with staggering returns, content marketing is a great way to promote your business.

Content marketing uses content generation and promotion, and search engine optimization to bring in new visitors and communicate with your customers on a different level.

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How to Make the Most of Your CMS

How to Make the Most of Your CMS

In the last few years, business web designers have been heavily emphasizing content management systems for client sites.

This isn’t necessarily because CMS sites are easier to build, but because companies get more long-term value from an online presence that they can update on their own.

That way the site can constantly be expanded, new products and ideas can be added, and so on, all without dozens of phone calls to the development team, for lots of small hourly invoices.

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