by Heather | Aug 18, 2015 | Pay Per Click, PPC
In the offline world, it’s incredibly difficult for small businesses to compete with gigantic companies. That’s why you hardly ever see your local hardware store running Super Bowl ads or hiring celebrity endorsers. In the world of search engine marketing,...
by Heather | Mar 16, 2015 | Inbound Marketing, Lead Generation
As new clients get more familiar with the inbound marketing process, many of their initial questions tend to focus on marketing personas. Specifically, they want to know how you identify your best buyers and prospects, and then what you do once you have the insight...
by Heather | May 21, 2014 | Inbound Marketing, Lead Generation, Search Engine Optimization, Social Media Marketing
Even in the case your business website exists for the sole purpose of being an online reference, or serving as an Internet version of your company brochure, you probably want it to help you generate new leads and sales opportunities. Unfortunately, that’s not...
by Heather | May 7, 2014 | Inbound Marketing, Internet Marketing, Marketing Plan
Although most business owners would undoubtedly tell you they have a good Internet marketing strategy in place, without any hesitation, this is usually only half true. That’s because what most businesses actually have is a set of ideas or activities they want to...
by Heather | May 1, 2014 | Inbound Marketing, Lead Generation, Search Engine Optimization, Website Analytics
For a lot of business owners and managers, website analytics are like foreign language recipes: helpful in theory, but not all that practical in day-to-day use. While it’s true that a lot of web analytics can be filled with obscure terms and jargon, the reality...
by Heather | Apr 15, 2014 | Responsive Design, Web Design, Web Development
When a client comes to us for a brand-new business website design, you can bet they’ll pay a lot of close attention to the visual aspects of the site, specifically things like layout, font choice, and color schemes. If they are particularly experienced and...
by Heather | Feb 16, 2014 | Inbound Marketing, Marketing Plan, News and Events, Social Media Marketing
Are you doing social media marketing the wrong way? It seems that a lot of business owners and executives are asking themselves that very question lately, as they pour more and more time into sites like Twitter and Facebook, without having any real idea of what...
by Heather | Feb 10, 2014 | Email Marketing, News and Events
If you’re like most of us, you probably have two or three email newsletters that you signed up for but no longer really pay much attention to. You haven’t taken the time to unsubscribe from them yet, but you find them to be an annoying distraction rather...
by Heather | Feb 7, 2014 | News and Events
It may seem like a steep investment, but with staggering returns, content marketing is a great way to promote your business. Content marketing uses content generation and promotion, and search engine optimization to bring in new visitors and communicate with your...
by Heather | Aug 26, 2013 | Content Management Systems, Marketing Plan, News and Events
In the last few years, business web designers have been heavily emphasizing content management systems for client sites. This isn’t necessarily because CMS sites are easier to build, but because companies get more long-term value from an online presence that...