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PPC Advertising Tips for Small Businesses

PPC Advertising Tips for Small Businesses

In the offline world, it’s incredibly difficult for small businesses to compete with gigantic companies. That’s why you hardly ever see your local hardware store running Super Bowl ads or hiring celebrity endorsers. In the world of search engine marketing,...
How to Identify Marketing Personas

How to Identify Marketing Personas

As new clients get more familiar with the inbound marketing process, many of their initial questions tend to focus on marketing personas. Specifically, they want to know how you identify your best buyers and prospects, and then what you do once you have the insight...
How to Make the Most of Your CMS

How to Make the Most of Your CMS

In the last few years, business web designers have been heavily emphasizing content management systems for client sites. This isn’t necessarily because CMS sites are easier to build, but because companies get more long-term value from an online presence that...
3 Main Ingredients For a Lead Generating Website

3 Main Ingredients For a Lead Generating Website

Even in the case your business website exists for the sole purpose of being an online reference, or serving as an Internet version of your company brochure, you probably want it to help you generate new leads and sales opportunities. Unfortunately, that’s not...
Developing an Internet Marketing Strategy

Developing an Internet Marketing Strategy

Although most business owners would undoubtedly tell you they have a good Internet marketing strategy in place, without any hesitation, this is usually only half true. That’s because what most businesses actually have is a set of ideas or activities they want to...