by Heather | Mar 16, 2015 | Inbound Marketing, Lead Generation
As new clients get more familiar with the inbound marketing process, many of their initial questions tend to focus on marketing personas. Specifically, they want to know how you identify your best buyers and prospects, and then what you do once you have the insight...
by Heather | May 21, 2014 | Inbound Marketing, Lead Generation, Search Engine Optimization, Social Media Marketing
Even in the case your business website exists for the sole purpose of being an online reference, or serving as an Internet version of your company brochure, you probably want it to help you generate new leads and sales opportunities. Unfortunately, that’s not...
by Heather | May 1, 2014 | Inbound Marketing, Lead Generation, Search Engine Optimization, Website Analytics
For a lot of business owners and managers, website analytics are like foreign language recipes: helpful in theory, but not all that practical in day-to-day use. While it’s true that a lot of web analytics can be filled with obscure terms and jargon, the reality...
