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How to Identify Marketing Personas

How to Identify Marketing Personas

As new clients get more familiar with the inbound marketing process, many of their initial questions tend to focus on marketing personas. Specifically, they want to know how you identify your best buyers and prospects, and then what you do once you have the insight...
3 Main Ingredients For a Lead Generating Website

3 Main Ingredients For a Lead Generating Website

Even in the case your business website exists for the sole purpose of being an online reference, or serving as an Internet version of your company brochure, you probably want it to help you generate new leads and sales opportunities. Unfortunately, that’s not...
Developing an Internet Marketing Strategy

Developing an Internet Marketing Strategy

Although most business owners would undoubtedly tell you they have a good Internet marketing strategy in place, without any hesitation, this is usually only half true. That’s because what most businesses actually have is a set of ideas or activities they want to...
What to Do with Website Analytics

What to Do with Website Analytics

For a lot of business owners and managers, website analytics are like foreign language recipes: helpful in theory, but not all that practical in day-to-day use. While it’s true that a lot of web analytics can be filled with obscure terms and jargon, the reality...
Using Social Media Effectively

Using Social Media Effectively

Are you doing social media marketing the wrong way? It seems that a lot of business owners and executives are asking themselves that very question lately, as they pour more and more time into sites like Twitter and Facebook, without having any real idea of what...