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What to Do with Website Analytics

What to Do with Website Analytics

For a lot of business owners and managers, website analytics are like foreign language recipes: helpful in theory, but not all that practical in day-to-day use. While it’s true that a lot of web analytics can be filled with obscure terms and jargon, the reality...
Using Social Media Effectively

Using Social Media Effectively

Are you doing social media marketing the wrong way? It seems that a lot of business owners and executives are asking themselves that very question lately, as they pour more and more time into sites like Twitter and Facebook, without having any real idea of what...
Get Your Web site to DO MORE for Your Business

Get Your Web site to DO MORE for Your Business

It may seem like a steep investment, but with staggering returns, content marketing is a great way to promote your business. Content marketing uses content generation and promotion, and search engine optimization to bring in new visitors and communicate with your...
User Experience Should Outweigh Visual Appearance

User Experience Should Outweigh Visual Appearance

When a client comes to us for a brand-new business website design, you can bet they’ll pay a lot of close attention to the visual aspects of the site, specifically things like layout, font choice, and color schemes. If they are particularly experienced and...